Digital Marketing Specialist
Exceptional biotech firm in Carmel Valley needs a Digital Marketing Specialist with HTML and WordPress experience.
Long term temp, possible temp to hire, $24-30/hour.
The Digital Marketing Specialist is responsible for developing and executing a digital marketing strategy that engages customers, prospects and the general market - and expands the enthusiasm for, and sales of, products worldwide. Identifies creative, highly actionable ways to leverage digital marketing to drive overall adoption and awareness of the company brand and product - resulting in new customers and increased engagement. Effectively directs social media and internet communities, including blogs, message boards and chat to generate interaction, brand exposure and sales. As a key member of the Marketing organization, you'll also work closely with key company executives and peers in Product Management to help drive viral product features and social media considerations across product lines.
ACCOUNTABILITIES (Includes primary job duties as well as the percent of time spent on each accountability. Note: percent time spent should not add up to more than 100%. Number of accountabilities should be between 5-10):
% Accountabilities
30 In partnership with Senior Management and Commercial leadership, develop and execute a comprehensive digital marketing strategy that integrates elements such as search engine optimization, email, on-line advertising, blogs and social media. Plan, manage, coordinate, and execute digital marketing programs and initiatives. Perform detailed, thoughtful analysis of digital marketing data and create regular reports and presentations regarding performance of campaigns and efforts for senior management.
30 Working with marketing team, other key stakeholders and decision makers within the company, manage website social media and other digital marketing content. Create and maintain an editorial calendar and schedule.
20 Measure the impact of all digital marketing initiatives on marketing efforts.
10 Identify, interpret, monitor, and capitalize on digital marketing trends. Monitor key, relevant sites. Experiment with new ways to leverage digital marketing tools and recommend direction for the Company's strategy to assure customer communications at all touch points are maximized.
5 Educate the management team and colleagues on incorporating relevant digitial marketing techniques into products, services, and culture.
5 Carry out duties in compliance with established business policies.
Manage expense budget, as directed, within guidelines to ensure return on investment.
Estimated Salary: $20 to $28 per hour based on qualifications.
Long term temp, possible temp to hire, $24-30/hour.
The Digital Marketing Specialist is responsible for developing and executing a digital marketing strategy that engages customers, prospects and the general market - and expands the enthusiasm for, and sales of, products worldwide. Identifies creative, highly actionable ways to leverage digital marketing to drive overall adoption and awareness of the company brand and product - resulting in new customers and increased engagement. Effectively directs social media and internet communities, including blogs, message boards and chat to generate interaction, brand exposure and sales. As a key member of the Marketing organization, you'll also work closely with key company executives and peers in Product Management to help drive viral product features and social media considerations across product lines.
ACCOUNTABILITIES (Includes primary job duties as well as the percent of time spent on each accountability. Note: percent time spent should not add up to more than 100%. Number of accountabilities should be between 5-10):
% Accountabilities
30 In partnership with Senior Management and Commercial leadership, develop and execute a comprehensive digital marketing strategy that integrates elements such as search engine optimization, email, on-line advertising, blogs and social media. Plan, manage, coordinate, and execute digital marketing programs and initiatives. Perform detailed, thoughtful analysis of digital marketing data and create regular reports and presentations regarding performance of campaigns and efforts for senior management.
30 Working with marketing team, other key stakeholders and decision makers within the company, manage website social media and other digital marketing content. Create and maintain an editorial calendar and schedule.
20 Measure the impact of all digital marketing initiatives on marketing efforts.
10 Identify, interpret, monitor, and capitalize on digital marketing trends. Monitor key, relevant sites. Experiment with new ways to leverage digital marketing tools and recommend direction for the Company's strategy to assure customer communications at all touch points are maximized.
5 Educate the management team and colleagues on incorporating relevant digitial marketing techniques into products, services, and culture.
5 Carry out duties in compliance with established business policies.
Manage expense budget, as directed, within guidelines to ensure return on investment.
Estimated Salary: $20 to $28 per hour based on qualifications.
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