Digital Marketing Specialist
Digital Marketing and Creative Firm seeks an organized and skilled Digital Marketing Specialist who will be responsible for interfacing with clients and managing pay per click media strategies. The Digital Marketing Specialist will quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Responsibilities
Interface with online advertising clients on a daily basis, from onboarding to ongoing communication.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Present account KPIs to clients while providing recommendations to improve performance.
Provide quality assurance for websites and landing pages prior to going live.
Work to maintain or improve client retention rate through proactive communication.
Keep pace with search engine and PPC industry trends and developments.
Monitor and evaluate search results and search performance across the major search channels.
Communicate to client and team on project development, timelines, and results.
Work closely with the other team members to meet client goals.
Professional Competencies
Passion for Search and Internet marketing.
Attention to detail and the ability to manage multiple concurrent projects and responsibilities in a deadline driven atmosphere.
Ability to learn new industries and new business types quickly and apply this knowledge to Internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
1 - 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google, Yahoo, Bing, and Facebook).
Proficiency in managing small to moderate scale PPC accounts in a variety of different business verticals.
AdWords / AdCenter certification a plus.
BS/BA degree preferred.Estimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities
Interface with online advertising clients on a daily basis, from onboarding to ongoing communication.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Present account KPIs to clients while providing recommendations to improve performance.
Provide quality assurance for websites and landing pages prior to going live.
Work to maintain or improve client retention rate through proactive communication.
Keep pace with search engine and PPC industry trends and developments.
Monitor and evaluate search results and search performance across the major search channels.
Communicate to client and team on project development, timelines, and results.
Work closely with the other team members to meet client goals.
Professional Competencies
Passion for Search and Internet marketing.
Attention to detail and the ability to manage multiple concurrent projects and responsibilities in a deadline driven atmosphere.
Ability to learn new industries and new business types quickly and apply this knowledge to Internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
1 - 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google, Yahoo, Bing, and Facebook).
Proficiency in managing small to moderate scale PPC accounts in a variety of different business verticals.
AdWords / AdCenter certification a plus.
BS/BA degree preferred.Estimated Salary: $20 to $28 per hour based on qualifications.
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