Digital Marketing Analyst at LQ Digital San Diego, CA 92101
San Diego, CA Affiliate Team / LQ Digital is a customer acquisition company with a simple goal:
To help brands win more profitable customers digitally.
The company is $50M
in revenue and is profitable.
It's backed by private equity firm Housatonic Partners.
LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Tx, Riverside, CA, and Shelton, CT.
The Digital Marketing Analyst (CRO & Lead Buying) will support a team and clients to execute conversion rate optimization (CRO) and lead buying campaigns and will work with a team of digital marketing experts to create strategies.
They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams.
They will regularly support teams and clients to execute, measure and communicate performance of conversion rate optimization (CRO) experiments and mortgage lead buy campaigns.
They will learn the ways of direct response digital media from experts, so that they too can become an expert over time.
This position will be based in Austin, TX.
Key OutcomesSuccessfully manage CRO experiments in Google Optimize, Optimizely, VWO and other A/B testing platformsSuccessfully manage client lead buying campaigns with sources including Bankrate, Credit Karma, Zillow and othersWill turn client strategies into outcomes through strong follow through and impeccable communication skillsWork with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholdersTrack ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as neededLeverage statistical & predictive analysis and let data guide campaign decisionsExecute iterative testing for constant growthBackground
ExperienceBachelor's degree1-2 years of relevant digital marketing experienceProven self-starter with ability to juggle priorities and manage expectationsStrong analytical backgroundExpert in PowerPoint and Excel with capacity to utilize formulas, pivot tables and macrosEffective communicator in highlighting data insights and presenting data-driven resultsExperience with some or all of the following:
Google Analytics, Google Optimize, Optimizely, VWO, HotjarPrevious experience working in agency/services environmentsGreat time management and prioritization skillsPM19PI131729606.
Estimated Salary: $20 to $28 per hour based on qualifications.
To help brands win more profitable customers digitally.
The company is $50M
in revenue and is profitable.
It's backed by private equity firm Housatonic Partners.
LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Tx, Riverside, CA, and Shelton, CT.
The Digital Marketing Analyst (CRO & Lead Buying) will support a team and clients to execute conversion rate optimization (CRO) and lead buying campaigns and will work with a team of digital marketing experts to create strategies.
They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams.
They will regularly support teams and clients to execute, measure and communicate performance of conversion rate optimization (CRO) experiments and mortgage lead buy campaigns.
They will learn the ways of direct response digital media from experts, so that they too can become an expert over time.
This position will be based in Austin, TX.
Key OutcomesSuccessfully manage CRO experiments in Google Optimize, Optimizely, VWO and other A/B testing platformsSuccessfully manage client lead buying campaigns with sources including Bankrate, Credit Karma, Zillow and othersWill turn client strategies into outcomes through strong follow through and impeccable communication skillsWork with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholdersTrack ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as neededLeverage statistical & predictive analysis and let data guide campaign decisionsExecute iterative testing for constant growthBackground
ExperienceBachelor's degree1-2 years of relevant digital marketing experienceProven self-starter with ability to juggle priorities and manage expectationsStrong analytical backgroundExpert in PowerPoint and Excel with capacity to utilize formulas, pivot tables and macrosEffective communicator in highlighting data insights and presenting data-driven resultsExperience with some or all of the following:
Google Analytics, Google Optimize, Optimizely, VWO, HotjarPrevious experience working in agency/services environmentsGreat time management and prioritization skillsPM19PI131729606.
Estimated Salary: $20 to $28 per hour based on qualifications.
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